Labubu Craze: Why Australia is Obsessed with This Toy
Walk into any collectible store in Sydney or Melbourne right now, and you might struggle to find stock of one specific item: Labubu. These quirky, monster-like figures from Pop Mart have become an overnight sensation in Australia, fueled by viral TikToks and celebrity endorsements.
What is Labubu?
Created by artist Kasing Lung, Labubu is a character from "The Monsters" series. With its mischievous grin and pointed ears, it has captured the hearts of collectors. The "blind box" format adds to the thrill—you never know exactly which variation you're going to get until you open it.
The Resale Market Explosion
Demand is so high that rare Labubu figures are reselling for triple their retail price online. Dedicated Facebook groups and Discord servers have popped up across Australia for fans to trade and sell their duplicates. It's not just a toy; it's an investment for some.
Group Buying Power
Chasing a full set of blind boxes? It's often cheaper to buy a whole case with friends and split the cost.
Use Splittly to manage your group buys. Log the cost, assign shares, and settle up easily. Good luck hunting for that secret rare!
Start Splitting CollectionsIs it Here to Stay?
Trends come and go, but the world of designer toys has a loyal following. Whether Labubu is a passing fad or a permanent fixture in Aussie pop culture remains to be seen, but for now, the craze is very real.