Cookie Policy (Splittly)

1) What Are Cookies and Similar Technologies?

Cookies are small text files stored on your device when you visit a website. We also use similar technologies, including:

• Pixels / web beacons (small code snippets that record events like page views and conversions)
• Local storage (browser storage used to remember preferences and states)
• Session storage / session identifiers (to keep you logged in and maintain secure sessions)
• SDKs or tags (third-party scripts for analytics and advertising)

For simplicity, we refer to all of these as “cookies” or “tracking technologies” in this policy.

2) Why We Use Cookies

We use cookies and tracking technologies to:

• Operate the Service (authentication, security, load balancing, fraud prevention)
• Remember preferences (language, settings, consent choices)
• Measure performance and usage (analytics to understand what features are used)
• Support advertising and retargeting (show relevant ads and measure ad effectiveness)
• Improve the Site (debugging, error reporting, and feature improvements)

3) Types of Cookies We Use

We use the following categories of cookies:

A. Strictly Necessary Cookies (Essential)

These cookies are required for the Site and Service to function and cannot be switched off in systems that rely on them. They are used for:

• log-in sessions and account authentication
• security and fraud prevention
• enabling core features (e.g., navigation, load balancing)

Legal basis (EEA/UK): Legitimate interests and/or performance of a contract (these do not require consent in many cases).

B. Functional Cookies

These cookies remember choices you make to provide enhanced functionality and personalization, such as:

• saving preferences
• remembering settings

C. Analytics Cookies

These cookies help us understand how visitors use the Site so we can improve it. They may collect information such as:

• pages visited, time on site, clicks
• device/browser information
• approximate location derived from IP (if enabled by the provider)

D. Advertising / Targeting Cookies (including Retargeting)

These cookies and pixels may be set by us and/or our advertising partners to:

• show ads on other sites/platforms
• measure ad performance (conversions)
• build audiences for retargeting

Meta/Facebook Pixel: We use the Meta Pixel to measure and optimize ads and support retargeting.

4) Cookies, Local Storage, and Sessions We Use (Examples)

The exact cookies and identifiers can vary depending on configuration and updates. Common examples include:

• Session cookies / auth tokens: keep you logged in and secure your session
• Consent cookies: store your cookie preferences (e.g., analytics/marketing on/off)
• Analytics identifiers: recognize your browser to measure usage patterns
• Advertising identifiers / pixel events: measure conversions and ad performance

If you use a Consent Management Platform (CMP), it may provide a live “cookie list” or scanner-based inventory that is automatically updated.

5) Your Choices and How to Manage Cookies

A. Cookie consent tool (recommended)

If available on the Site, you can manage cookie categories (e.g., Analytics, Marketing) using our cookie banner or Cookie Settings link.

B. Browser controls

Most browsers allow you to:

• delete cookies
• block cookies
• receive alerts before cookies are stored

Blocking cookies may affect Site functionality (especially essential cookies).

C. Advertising opt-outs

You may be able to opt out of certain interest-based advertising through:

• platform settings (e.g., Meta/Google ad settings)
• device settings (mobile advertising IDs)
• industry opt-out tools available in your region

D. Do Not Track (DNT)

Some browsers offer “Do Not Track.” Because there is no consistent standard, we do not respond to DNT signals in a uniform way. You should manage tracking using cookie settings and opt-out tools where available.

6) GDPR / ePrivacy (EEA/UK/Switzerland) Notice

If you are in the EEA/UK/Switzerland, we will request your consent for non-essential cookies (such as analytics and advertising/retargeting cookies) where required by law. You can withdraw consent at any time via Cookie Settings (if available) or by adjusting your browser settings.

7) California Notice (CCPA/CPRA)

Under California law, certain disclosures of identifiers for advertising/retargeting may be considered “sharing” (and potentially “sale”) of personal information. Where required, we provide a way to opt out (for example, via “Do Not Sell or Share My Personal Information” or equivalent settings).

For more information about California rights and how to submit requests, see our Privacy Policy.

8) Updates to This Cookie Policy

We may update this Cookie Policy from time to time. We will revise the “Last Updated” date when changes are posted. If changes are material, we will provide additional notice where required.

9) Contact Us